4 Ways Retailers Can Stay Relevant In The Digital Age | R&S Logistics

Recent announcements of sweeping store closures for big names like Toys R Us, JC Penney, and Sam’s Club have caused many to lament–or debate–the death of retail. However, some industry experts have stepped up to say that retail is in fact not dying–its landscape is simply changing. In reality, plenty of retailers are thriving despite the changes and yes, Amazon. R&S Logistics has complied four key ways a retailer may stay relevant to flourish through this new world.

Set your sights on satisfied, yet pleasantly surprised customers.
Every successful retailer knows the importance of keeping your customers happy. But to achieve longevity and relevance today requires something more–you must be able to keep them coming back by utilizing the element of surprise. Remember, in the digital age, consumers are seeking an experience, and the retailer who finds a way to surprise and delight their customers will remain. Consider some of the recent retail flops–in these cases the retailers have held onto clunky websites and outdated sales tactics. None of these can be said to keep their customers on their toes, guessing what good things would come next.

Tell a true story that resonates with your customers.
If you look at some of the oldest and most successful retailers, you’ll see that most of these brands excel at telling a story. Not just any story. Successful retailers are telling true stories. A good story isn’t about needless hype. Instead, effective stories stick to the facts and talk about the retailer’s legacy and the customers who have taken part in that legacy every day. It’s not just celebrity spokespersons–it’s how ordinary people and celebrities alike are united in these tales.

Find a way to be as transparent as you can be.
This goes hand in hand with telling a true story. Your customers know they’re being sold to, but when a business is transparent, customers no longer feel they’re being reeled in. They feel like their purchase matters and the business is trustworthy. Detailed online tracking is just one way successful companies are accomplishing this. Customers want to know what happens to their order every step along the way. Today’s top retailers are answering that desire.

Related: Here’s more proof that convenience is key!

Integrate the online and brick and mortar experience.
Sweeping store closures make this painfully clear. No retailer can afford to exist in a vacuum today. They must find a way to offer customers as seamless an experience as possible–whether they shop online, in-store, from their phones, or with an app. Returns and exchanges should be simple. Coupons and offers should be easily accessible. Despite some hiccups along the way, Target’s mobile app and Cartwheel has wowed in this aspect. Customers can scan barcodes at home or in-store, return online orders in-store and easily find offers with their personal account information all in one place.

R&S Logistics is here to help your business move forward using the most cutting-edge technology available to 3PL providers today. Nothing we do is a one-size-fits-all solution. Contact us today to request your free quote and discover how we can help you maintain a relevant edge.

How To Love Your 3PL | R&S Logistics

When you partner with a third party logistics provider (3PL), it’s imperative that you look at the partnership as a real relationship to get the most out of your 3PL connection. Your friendly experts at R&S Logistics have gathered some tips to help “you feel the love” this Valentine’s day with your 3PL.

Related: How will you build a better supply chain?

Consider what the 3PL does best and confirm that’s what you want.
When choosing between 3PL providers, make sure that your business needs are met by the 3PL’s strengths. You want to make sure you have a compatible relationship from the start.

Weigh the services offered for the price.
Don’t just assume that cheaper is better, or that more expensive is better. Comparison shop among competitors and look at the cost versus value of every key element in your supply chain to make sure you’re getting a great deal.

Check out the company culture.
Do you and your prospective 3PL share values? You want your 3PL to have a similar company culture, or at the very least understand yours, for a beneficial long-term relationship. Take a look at this infographic to discover why company culture matters.

Get to know the 3PL team.
To make the most of your 3PL relationship, make sure that you get to know the team and have more than one contact. Actually, the more relationships you can develop, the better it will be for your business. Should you run into any problems, having more genuine contacts will result in more greater transparency and quicker solutions.

Understand your partnership with a 3PL is collaborative.
In a true partnership, your 3PL should be more than a mere service provider. It should be a collaborative relationship rich in clear and frequent communication.

Be clear about your business goals.
Make sure you’re open about your goals for your and how you want to see them met. Set a long-term vision that both you and your 3PL can consider when planning how to make your supply chain and total business a success.

This February, R&S Logistics is here to help you LOVE your 3PL. We’re here to answer any questions you have about our services to make sure we can enjoy a beautiful relationship! Visit our website today to learn more.