As we barrel into the holiday season, have you considered the effect of the holidays upon your global supply chain? The truth is that every business depends on a supply chain in one way or another. Every business has the need for goods which frequently must come from across the country, or even the globe. R&S Logistics is well-versed and experienced in the modern challenges businesses face during the fall and winter holidays.
During the holidays virtually every industry sees an uptick in business and as demand grows, one of the most common complications is they experience backorders and inventory shortages. Last year, holiday retail sales during November and December increased 4 percent over 2015. It isn’t uncommon for a distribution center to handle five times its standard workload once the session gets into full swing. And this overwhelming surge in demand is the top cause for many of the supply chain mishaps that can lead to consumer dissatisfaction.
Regardless of industry, a business without access to the goods it needs will suffer. If you are an online retailer, you will find that many customers abandon an entire order if items they want are out of stock. They’re going to shop elsewhere. Even if you only experience shortages of business supplies during the holidays, it can greatly impair your ability to flourish.
Clearly, an inventory shortage will cause a business to lose sales and perform poorly, but it can also deeply affect your future business as well. When customers are forced to look elsewhere for their needs, you risk losing their loyalty to your business. Regardless of who it was that failed to deliver along your supply chain, a large chunk of customers will blame the retailer or business from which they are trying to obtain service.
Businesses that wish to succeed through the holiday season with minimal hiccups will need to have access to expert tools such as excellent forecasting accuracy, creative distribution strategies, and flexibility with carriers for last minute or unplanned orders. You need a team of experts who can handle that supply chain for you, so you can focus on every other aspect of your business.
It’s not too late to improve your holiday strategy. Visit our website to learn more about our third party logistics partnership services and contact us to get signed up today. We’ll give you the peace of mind you need for a truly profitable season.