This year, Mother’s Day falls on Sunday, May 12. If you haven’t yet prepared special promotions for your business to benefit from the nearly $24 billion spent in the US alone, let R&S Logistics help you begin churning ideas.
Offer a Mother’s Day Bundle
It doesn’t matter if you sell services, products, or both. Create at least one special bundle that makes sense for moms. People are constantly on the hunt for simple solutions to their needs, especially when it comes to gifts. You might also offer the bundle(s) at a discount compared to buying the components separately.
Create Some Kids-Only Specials
Depending upon your business, price some services or products just for kids looking to get mom a great gift with their hard-earned savings. Think about having a few price points between $10 and $50 dollars max. You’ll garner the attention of parents and grandparents looking to help their kids as well. This is the kind of promotion that can give your company a ton of positive PR.
Related: Here’s how one business seeks to appeal to parents and kids today.
Make A Gift Guide Exclusive To Your Company
Gift guides are smart for any gift-giving occasion, but especially when it comes to a holiday like Mother’s Day, you have kids and grownups alike panicking about what to get the mom who has everything or never wants anyone to make a big deal over her, etc. Even if you didn’t think ahead to get this into a print advertisement, you can post the guide online and get plenty of traction! Consider sectioning off the guide for various “types” of moms–soccer moms, crunchy moms, new moms, extra busy moms and more.
Make May 12 All About Mom
Find a way to honor mothers all day long on Mother’s Day. Restaurants could offer a free dessert or special for moms. Any business–whether physical or online–can hold a drawing with gift card prizes for mom. Or you might decide to team up with a number of like-minded businesses to create a super sweepstakes! Whatever you do, try to offer something special all day long to celebrate mothers.
How will your business celebrate moms this spring? Head over to our Facebook page and join the discussion, get more tips, and connect to your most thorough and thoughtful 3PL, R&S Logistics!
Across the United States, folks are saying ‘buh bye’ to winter and making their summer getaway plans. As a retailer, are you prepared to tap into your customers’ desires and create a sizzling hot summer campaign? R&S Logistics has pulled together some timeless summer marketing ideas you can start thinking about right note for more successful summer sales.
Summer is the time to party in the USA! Schedules start filling up with graduations, weddings, cookouts, block parties, family reunions and so much more. Independence Day itself generates billions in sales and the average couple spends more than $36,000 on their wedding–so summertime celebrations are not something you want to miss out on as a retailer. Be sure that your summer campaign includes plenty to attract partygoers. Whether you’re selling the supplies or food people need for a party, the clothing that will make them look and feel fantastic, or anything else to elevate a summer celebration, this is a great time to remind customers how much your products can make their parties pop.
Related: The Fourth of July is BIG business every year.
We all know that leisure travel is huge in the summer months, so take advantage of the opportunity to the benefit of your business. Make sure that you’re reaching out to travelers of every variety as much as your products are able to do so. Camping gear–not to mention glamping gear–and anything that makes a road trip better, any products that benefit frequent flyers should all be front and center this summer. If you happen to sell more global goods, consider how you might appeal to those on a staycation to sell the idea of an international party at home. Travel, even just the desire to travel is so strong, every business needs to tap into this for better summer sales.
Related: See how travel plans and spending vary by state.
You’ve also got a great opportunity in reaching college students and their parents all summer long. You’re safe to begin your back-to-college marketing campaign even in the midst of graduation season, because there are plenty of families spending their summer making plans for the college bound. In fact, part of your campaign’s appeal can lie in relieving a bit of the pressure parents and students may feel and getting them prepared ahead of time so they’re not scrambling at the last minute to get things done before moving into the dorm. Remember, any retailer who’s selling products to make dorm life easier or more fun will definitely want to have a back-to-college campaign in place.
Have you prepared your business for a successful summer? We want to help your business thrive through every season, and we’ve got a wide variety of tools to get it done. Visit our website today.